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Shenzhen Airlines, China air company

Air Code: ZH
Name: Shenzhen Airlines

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Shenzhen Airlines was founded in Nov, 1992 and had entered into service on Sep. 17th, 1993, which is a share holding Airline Company specialized in air passenger, cargo and mail transportation. Since the first flight, Shenzhen Airlines keeps a consecutive record for 14 profitable years and 15years of safe flight. Furthermore, it has gained the public recognition for its safe flight, excellent services, good economic performance and effective management. Currently, Shenzhen Airlines has over 8000 employees, more than 70 passenger aircrafts and 5 Boeing 747 cargo aircrafts working in over 160 domestic and international flight routes(KUL,OSA,SIN,JKT,SEL,SGN,MFM). It maintains 47 sales departments domestically and abroad. It has set up eight branch companies in Nanning, Wuxi, Guangzhou, Changzhou, Shenyang , Zhengzhou, Nanjing and Xishuangbanna as bases; also it, has six secondary companies of Cargo Transportation as well as Industry Trading, Advertisement, Tourism, Hotel and one international flight training school. Shenzhen Airlines is the controlling stockholder of Changzhou Airport and manages Wuxi Airport. It has set up the joint venture Jade Cargo International with Lufthansa, and co-established a regional airline company with us MESA Air Group as well as Asia United Business Airlines with Hong Kong investors. The total asset of Shenzhen Airlines at present is worth 16 billion RMB.

In Nov 2005, Shenzhen Airlines accomplished the alteration of stock equities and became the biggest private controlled airlines in China. New stockholders launched a leapfrogging development strategy called 369 Program and led Shenzhen Airlines into a new developing era.

The year 2006 is a milestone in the developing history of Shenzhen Airlines for being the beginning year for the 369 Program, and a rewarding year for safety, profits, services and development. Shenzhen Airlines has established the development strategy, formed a cultural system, performed a series of organizational innovation, management innovation, mechanism innovation and service innovation, implemented the plan of bringing and training of talents, and set up one simulator training base, three employees training centers and three co-founded research bases with universities. Entering Northeast, settling in central China, boosting the Guangzhou strategy, Beijing Strategy and Gold Delta Strategy consisted of Suzhou, Wuxi and Changzhou, actively preparing the branch companies in Shandong, Southwest, Xi'an, Nanjing, primarily accomplishing the forepart strategy deployment, the cooperate strength and social influence have performed an overall exaltation. In 2006, Shenzhen Airlines brought in twelve aircrafts of Boeing 747, 737and Airbus 319, 320, set up three production bases which made Shenzhen Airlines the year of receiving most aircrafts and fastest construction of bases. With ensuring the safety, Shenzhen Airlines has over-fulfilled all business indicators by carrying 7.1257 million passengers and 105.9 thousand-tons of cargo and mails to achieve the highest gross income of 6.448 billion RMB. Comparing with the previous year, the corresponding rises are 24.3%、27.3% and 31.8% with a profit of 360 million RMB which is the highest in Shenzhen Airlines' history. For the first eight month, the company has fulfill 62million passenger transportation and achieved total profit for 0.45 billion Yuan. Shenzhen Airlines presents a strong impetus of development.

In 2007, directed by the Group goal 'Establishing Shenzhen Airlines' Compass Management Module, Building a five-star aviation transport company and Becoming a leader in unique airlines ', Shenzhen Airlines takes innovation and gumption as motivity, further accelerates the development, upgrades service quality and follows the Group business plan of ' One principal part, Two supports, Three operations, Four sectors' to expand into an industrial group of value chains and service chains. Shenzhen Airlines keeps passenger transportation as the principal part and develops cargo transportation at the same time, implements the 369 Program, pushes forward the establishment of information and capital operation platform, realizes the collective development of cargo transport, regional lines and business jets, vigorously improve the industrial sectors which have a close relativity with the owners such as airports, hotel and tourism, real-estate, aircraft lease. In 2007, Shenzhen Airlines Group will achieve a gross income of over 10billion RMB, convey over 10million passengers, and hold over 70 aircrafts. The first stage goal of Shenzhen Airlines' 369 Development Strategy Program will be realized in advance.

Shenzhen Airlines takes the mission of 'Becoming the world most welcome and valuable airlines, Promoting the national aviation industry to be the world's preferred choice', and the vision of 'Pioneering the unique airlines' to present the public our targets and responsibilities, and to contribute our full strength on making China as an advanced country or Civil aviation.

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